Esta Master Class se enmarca dentro de la 1ª semana internacional del MBA de La Salle Campus Barcelona. Del 13 al 17 de febrero se impartirán conferencias y se trabajaran casos prácticos con el objetivo de conocer el desarrollo geopolítico y económico en los diferentes continentes. Para ello, el MBA contará con la presencia de reconocidos ponentes como José Luís García-Tapia, Consejero Económico y Comercial de la Oficina Económica y Comercial de España en Trípoli; Luís Padrón López, Director General Casa África; y Antoni Traveria, Director General Casa América Cataluña.
Entre estas sesiones te invitamos a la Master Class impartida por el Dr. Tomás Gómez Arias, Professor of Marketing and Global Business in Saint Mary’s Graduate Business Program (California – USA).
Master Class MBA “Innovation and growth in a Trumpian economy”
The election of Donald Trump as President of the US and the installation of his administration marks a significant departure from the economic policies that have prevailed in the US for a generation, from trade to taxation to industrial policy to immigration. While the specifics of Trump’s policies are blurry and often changing, his initial decisions start to depict the contours of what to expect during his presidency and the economic repercussions, both domestically and internationally. From a Silicon Valley perspective, we will discuss how the impending changes may affect the innovation and dynamism of the US economy.
Speaker: J. Tomas Gomez-Arias.
J. Tomas Gomez-Arias is a Professor of Marketing and Global Business, Chair of the Department of Marketing and Director of the M.Sc. in Business Analytics at the School of Economics and Business Administration, as well as Chief Diversity Officer at Saint Mary’s College of California. He has also been an Associate Professor of Marketing at the University of A Coruña, Spain, where he was also Director of its MBA program, Director of the Entrepreneurship and Management Program, and Leader of the Marketing Group. He also served as Chief Trade Officer at the Consulate General of Spain in Hong Kong. His work has been published in the European Journal of Marketing, Journal of Business and Industrial Marketing, International Journal of Bank Marketing, Management Decision, Journal of International Business and Economy, Journal of Consumer Marketing, Review of Business Research and Journal of the International Academy for Case Studies. He holds a Ph.D. and a Licenciatura in Business Science from the University of Leon, Spain, and an MBA from Columbia Business School.
The class will be open to everybody by streaming.